Nov 2007: Blockbuster Christmas Retail Campaign
Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season. The innovative one-piece fold out format provided copy space comparable with a four page media insert at minimum production cost. Creative was fully integrated with the overall Christmas campaign theme developed by Armadillo's design division, and show-cased Blockbuster's marketing leading retail deals. A 10% Off multi-use "Bonus Card" was used to drive repeat behaviour right through to closing time on Christmas Eve.
Head Of Marketing Katie O'Rourke said: "We're delighted with this latest campaign - it's really put our retail offering on the map for customers who normally only use us to rent, and response is on track to exceed forecasts."
Dec 2006: Sharper designs in-store for Wilkinson Sword
Wilkinson Sword tasked Armadillo with re-vitalising the packaging for their garden hand tools range.
Mar 2007: A brand new start for Ujuice
In June 2006, Outspan fresh were bought from their parent company Capespan. Having worked with Outspan fresh for over 5 years, producing a range of literature and POS material, Armadillo were pleased to be asked to look at renaming and rebranding the company.
Jul 2007: Retail Ready Heineken Packaging
Armadillo produced a range of packaging concepts to launch the new Heineken ID keg-can in a 3-way pitch.
Aug 2007: Hot off the press
Following the success of many new product launches across the Groupe SEB portfolio, Tefal asked Armadillo to help launch their next high profile product, Quick Cup.
Oct 2007: A new approach for hotels.com
For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.
Nov 2007: Putting the sparkle into Christmas for H. Samuel
Impressed by previous trial creative work, H. Samuel drafted in Armadillo to design their Christmas POS without pitching.
Dec 2007: Armadillo can now truly do it all in house
Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.